Welcome to Retail Secrets!
Where you learn the industry secrets about selling physical products in the USA retail space!
Our step-by-step process has been successfully proven over and over again by multiple brands. In Retail Secrets, we share with you the same techniques we used to make those brands successful.
Meet The Team: Norm, Talor & Aaron
Meet The Team:
Norm, Talor & Aaron
NORMAN FARRAR
Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands.Â
He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.Â
Presently, he is the host of the popular eCommerce podcast, Lunch with Norm. For reasons unknown, he is easily recognizable.
TALOR OFER
Talor Ofer has been selling products to retailers since 2005 and is the owner of Retail Empire. Successfully introducing brands to some of the USA’s largest retailers including Costco and Walmart, among many others.Â
Talor has sold in almost every category, bringing many e-commerce brands to the world of retail and facilitating fantastic growth. Â
If there is something about retail that Talor doesn’t know, it probably isn’t worth knowing.
AARON HARBIDGE
Aaron Harbidge entered the e-comm world of Amazon in 2017 and began successfully introducing brands to retail in 2021 before partnering with Talor in early 2022.
Aaron possesses the skill of turning content into an organized, logical, step-by-step process so that anyone can easily learn and apply the concepts.Â
Aaron is a visionary who can help you make achievable goals to turn your vision for your brand into a reality.
Is Retail Right for Your Brand?
Four compelling reasons to consider selling in retail:
- Increased sales potential
- Brick & Mortar stores dominate 85% of the market
- Retail is a thriving industry that continues to grow
- Unmatched brand exposure
Unsure about moving into the retail space?
Easily overcome perceived challenges with the right knowledge:
- Finding the right buyer
- Learn basic retail terminology
- Make your brand platform retail-ready
- Follow a proven step-by-step process
Success Stories from Real Brand Owners
Testimonials From Client
Talor and his team are top-notch. They have all the experience and connections to the decision-makers in the retail industry. He leads you step-by-step to make sure the retail partnerships are a success. They placed us in important retail partnerships. I highly recommend working with Talor and his team.
-Lisa Yee
We started cooperating with Retail Empire last year, and since then we got our products sold to Nordstrom, ParkRose, FGT, AllTrue, and now heading to Costco stores!
-Max Starn
Common Retail Myths
1. Only big brands sell in retail stores
2. It requires a unique, one-of-a-kind product
3. Brick & Mortar stores are going extinct
4. D2C is more profitable than bulk orders
Don’t let these myths stop you from achieving retail success!
Inside Retail Secrets, we reverse-engineer our entire process and share all the details! Our goal is to help you be successful in retail.
With combined experience of over 50 years in retail and e-commerce, Talor, Norm, and Aaron will be breaking down every step of how to sell your brand to retail buyers.
From Costco to Tractor Supply, from a local chain of 15 stores to chains with over 2000 stores, we share all our secrets in this proprietary training.
- Over 10 hours of teaching ALL the secrets
- Up-to-date strategies we are using every day
- Special bonus offers to jump-start your retail story
- Access to Retail Secrets Elite Mastermind with additional training and live Q & A sessions
- Precise check-list to keep you on track and moving forward
- Opportunity to work directly with our team with DFY connections with buyers
Retail buyers are constantly searching for new and exciting brands. Yours could be their next find!
But...You have to stand out above the noise. You have to be noticed, and you have to prove that your brand is exactly what they need on their shelves.
Learn how to present your product with the right pricing and packaging
Learn the logistical terms, processes, and tools required to succeed in the retail industry
Find the right buyers and communicate with them effectively
Retail Secrets gives you all the knowledge you need to sell to retailers.
Once you have this information, it is simply a matter of taking action.
This is a photo of a real PO for over 60K USD from a small brand using our exact process. What would it mean to you and your business if you received these on a regular basis?
Or what about this one, for almost 300K? This is another small brand that chose to take the step to sell in the retail space.
We teach proven principals of business that have made other brands successful. However, we do not guarantee success and we do not guarantee sales. The success of each brand relies on many factors out of our control, including the specific application of these principals, the market demand for a certain brand/product, the presentation of that product, and the buyers reached, among many other factors outside of our control.
