Welcome to Retail Secrets!

Where you learn the industry secrets about selling physical products in the USA retail space!

Our step-by-step process has been successfully proven over and over again by multiple brands. In Retail Secrets, we share with you the same techniques we used to make those brands successful.

Meet The Team: Norm, Talor & Aaron

Meet The Team:
Norm, Talor & Aaron

Norman Farrar
Talor Ofer
Aaron Harbridge
Norman Farrar

NORMAN FARRAR

Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. 

He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. 

Presently, he is the host of the popular eCommerce podcast, Lunch with Norm.  For reasons unknown, he is easily recognizable.

Talor Ofer

TALOR OFER

Talor Ofer has been selling products to retailers since 2005 and is the owner of Retail Empire. Successfully introducing brands to some of the USA’s largest retailers including Costco and Walmart, among many others. 

Talor has sold in almost every category, bringing many e-commerce brands to the world of retail and facilitating fantastic growth.  

If there is something about retail that Talor doesn’t know, it probably isn’t worth knowing.

Aaron Harbridge

AARON HARBIDGE

Aaron Harbidge entered the e-comm world of Amazon in 2017 and began successfully introducing brands to retail in 2021 before partnering with Talor in early 2022.

Aaron possesses the skill of turning content into an organized, logical, step-by-step process so that anyone can easily learn and apply the concepts. 

Aaron is a visionary who can help you make achievable  goals to turn your vision for your brand into a reality.

Is Retail Right for Your Brand?

Four compelling reasons to consider selling in retail:

Unsure about moving into the retail space?

Easily overcome perceived challenges with the right knowledge:

Frequently Asked Questions

Why should I want to sell my products in retail?

With almost 4 million retail outlets in the USA, retail sales continue to grow. Selling in retail can be a great way to grow you business much faster than selling only through e-commerce, and provides a much broader portfolio for your products enhancing overall brand stability and value.

Do you guarantee that if I take the course I can get my products into retail stores?

The markets and what buyers want, including the end consumer, is subject to change.  What may sell really well one year may not sell as well the next year. In addition to simple market fluctuations, there are many factors including pricing, availability, product design, branding/presentation, etc. Because all of these factors are beyond anyone’s control, we do not guarantee sales.  What we do guarantee is to teach you our exact system that has made other brand owners successful and the steps that are needed to successfully reach out to retail buyers.  We cannot guarantee the outcome of your application of our process.

What country of sales does this course focus on?

We focus primarily on the North American market with a heavy emphasis on the USA.

I’m too nervous to talk on the phone confidently.  Does your system rely on phone calls?

Phone calls are typically extremely time consuming and most buyers do not prefer calls.  Instead, we teach a proprietary method of email outreach that focuses on highly-defined emails being sent to specific niche buyers, resulting in a high rate of buyer engagement. You won’t find this type of proven, repeatable system anywhere else.

Is this course right for me?

If you are a brand owner with products that can be sold in retail stores, and you want to grow your brand,  then this course is exactly what you need to grow to the next level.  As with learning any skill worth knowing, applying these principles will require dedication and determination on a daily basis.  Our Elite Mastermind group will be available to help you every step of the way!

How long is this course?
The course is split into 6 modules with over 8 hours of training and special bonus features, including presentations from buyers and software developers, and proprietary downloads.
What is included in the course?

We include all the training you need to get started!  Check our our module list here

How much time can I expect to invest to apply the course content?

It depends on how fast you want to move forward. If you invested 2 hours per day into getting ready for retail, you could be ready sell within 4-6 weeks, depending on the timeframe for your packaging and shipping logistics to be completed. From there, you could be landing wholesale orders in anywhere from 2-8 weeks.

Do you offer ongoing training or coaching once I complete the course?

We offer access to our paid Elite Retail Mastermind where we host bi-weekly live Q&A calls and additional training in the various aspects covered in the course. Our Elite Retail Mastermind brings brand owners together to learn from each other’s questions and provides a place where we can share our latest tips, secrets, and strategies.

Success Stories from Real Brand Owners

Testimonials From Client

We started 4 months ago with Retail Empire and already selling our products to TJmaxx and more than 20 specialty stores.

-Daniel Schneider

Working with Talor and the team at Retail Empire has been one of the best decisions we made as a company in 2022. They are responsive and professional and enabled us to reach national retailers we wouldn’t have been able to on our own. Talor is persistent, and was an excellent resource throughout the process.

-Yosef Bernstein

Texas Canvas Wares Logo

Retail Secrets Modules

1. Introduction to Retail
2. Pricing & Orders
3. Branding & Visibility
4. Packaging
5. Email & Buyer Outreach
6. The Nuts & Bolts of Business

Bonus Features: Includes Special Bonuses: Proprietary spreadsheets and documents
that our team uses to be successful in retail!

Inside Retail Secrets, we reverse-engineer our entire process and share all the details! Our goal is to help you be successful in retail.

With combined experience of over 50 years in retail and e-commerce, Talor, Norm, and Aaron will be breaking down every step of how to sell your brand to retail buyers.

From Costco to Tractor Supply, from a local chain of 15 stores to chains with over 2000 stores, we share all our secrets in this proprietary training.

Retail buyers are constantly searching for new and exciting brands. Yours could be their next find!

But...You have to stand out above the noise. You have to be noticed, and you have to prove that your brand is exactly what they need on their shelves.

Learn how to present your product with the right pricing and packaging

Learn the logistical terms, processes, and tools required to succeed in the retail industry

Find the right buyers and communicate with them effectively

Retail Secrets gives you all the knowledge you need to sell to retailers.

Once you have this information, it is simply a matter of taking action.

This is a photo of a real PO for over 60K USD from a small brand using our exact process. What would it mean to you and your business if you received these on a regular basis?

Purchase Order
Purchase Order Summary

Or what about this one, for almost 300K? This is another small brand that chose to take the step to sell in the retail space.

We teach proven principals of business that have made other brands successful. However, we do not guarantee success and we do not guarantee sales. The success of each brand relies on many factors out of our control, including the specific application of these principals, the market demand for a certain brand/product, the presentation of that product, and the buyers reached, among many other factors outside of our control.

info@retailsecrets.club

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